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10/08/2019 22:00
Champions League Volley Super Finals a case study at media workshop in Italy
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Bari, Italy, August 10, 2019. The men’s Olympic qualifying tournament taking place this weekend in Bari has helped gather a large number of media who on Saturday joined a workshop under the slogan ‘Comunicare il Volley 2.0’ where a panel of high-profile lecturers discussed the latest trends in sports communication, with an obvious focus on Volleyball.

It was an opportunity to review the major changes that sports communication has undergone since a similar workshop took place in Bari back in February 2015, only a few months after the FIVB Women’s Volleyball World Championship had taken place in the capital of Apulia in the early fall of 2014.

The speakers discussed the ‘digital revolution’ that has interested sports communication and the leading role played by social media and agreed upon the necessity to work hard to modernise the way all stakeholders, from National Federations to local / regional Committees and club work together in an effort to promote Volleyball across media and fans alike.


The panel of speakers at the workshop organised by the Apulia Regional Committee of the Italian Volleyball Federation.

CEV Press Officer Federico Ferraro joined the panel to share insights into the highly successful and history-making CEV Champions League Volley 2019 Super Finals held this past May in Berlin, which coincided with an enormous effort made by the CEV to deliver a ‘total event experience’ for those in attendance and following from afar which resulted in an extensive online and social media coverage of the Finals as well.

Photos courtesy of Federica Mancini.


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