Peron Istanbul becomes Eczacıbaşı new naming sponsor

Eczacıbaşı Sports Club and Peron Istanbul have signed a three-year name sponsorship agreement. Under the partnership, beginning with the 2026/2027 season, Eczacıbaşı women’s Volleyball team will compete under the name Eczacıbaşı Peron ISTANBUL for the next three seasons in the Turkish national league as well as in European and international competitions.

Developed on Eczacıbaşı Holding’s land in Kartal, Peron Istanbul stands out as a prestigious residential project redefining modern urban living. Located in the same district as the club’s new home, the Eczacıbaşı Sports Hall in Kartal, Peron Istanbul represents not only geographical proximity but also a shared commitment to investing in the future and building a strong long-term partnership.
 
Highlighting that Eczacıbaşı’s core mission is to create lasting value and invest in the future, Faruk Eczacıbaşı, Chairman of the Board of Eczacıbaşı Sports Club, said: “Our partnership with Peron Istanbul is a strong reflection of a shared vision expressed in different fields. We believe our team, competing under the name Eczacıbaşı Peron Istanbul from the new season onward, will achieve many great successes that we will proudly witness together.” 
 
Ali Atalık, General Manager of Eczacıbaşı Sports Club, also expressed his enthusiasm for the three-year collaboration: “We are delighted to embark on this three-year partnership with Peron Istanbul. Sharing the same values with a project rising in Kartal, the new home of our club, and bringing this collaboration onto the court is truly meaningful for us. We believe this agreement marks not only an important milestone for our club but also the beginning of a long-term partnership that will contribute to the continued growth of Turkish Volleyball. Together, under the name Eczacıbaşı Peron Istanbul, we look forward to achieving many new successes.” 

Bekir Kılıç, Chairman of the Board of Mia Joint Venture, commented on the partnership: “At Peron Istanbul, we are creating more than a place to live – we are building a community where people can grow together. Bringing this vision together with the unifying power of sport is of great value to us. We are proud to stand alongside Eczacıbaşı Sports Club under a shared vision.

Professionalism, specialisation and reputation form the foundation of our business philosophy. Guided by these values, Peron Istanbul is a lifestyle project developed around strengthening family life while embracing nature, aesthetics and sport. We wanted to extend not only our geographical proximity and strong business relationship with Eczacıbaşı into the world of sport, but also our shared values. We therefore see the Eczacıbaşı Peron Istanbul name sponsorship as far more than a conventional advertising partnership. It represents stability, reputation, brand loyalty, respect for Turkish women and confidence in the younger generations of female athletes. It embodies countless shared values, and we sincerely believe that Eczacıbaşı Peron Istanbul will celebrate many remarkable achievements in the years ahead.”